RESEARCH SERVICES
- Researching how competitors are positioning their drugs in-market with the use of field forces, patient support staff, messaging, and social media
- Including contracting, messaging, educational and adherence issues
- Helping clients understand opportunities and threats from generics and biosimilars and issues competitors are having getting their products to market
- Including manufacturing, approval, pricing, physician and patient support issues
- Providing deep insights into competitor strategies on drug delivery … whether long-acting technologies, new delivery devices, or new field force tactics
- Including reformulations, clinical trials, novel devices and patent issues
- Predicting likely disruptions caused by the roll-outs of new federal and state healthcare legislation and the resulting threats and opportunities
- Including understanding the impact on different market segments and disease states
- Analyzing best practices in sales and marketing teams, as well as supporting customer services
- Including organization structures, messaging, detailing and targeting key market segments
- Helping clients analyze research results through custom workshops
- Including War Gaming and Scenario Planning